Danielle Rose Fisher
Illustrator & Visual Designer
Men at work-inside spread.jpg

Men@Work

A career girl’s guide to navigating male archetypes

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Men@work Book

A book series written by Christina Van Houten called Men@Work, "A career girls guide to navigating male archetypes, achieving success and finding happiness." to be for purchase in the Sept of 2017. 
Visit us at womenatwork.com
And follow us at women_at_work_ on Instagram!

 Inside spread and overall branding image for Men@Work

Inside spread and overall branding image for Men@Work

Title: Illustrator & designer
Role: Illustration, Branding and Visual design for website and various collateral
Tasks: Men@Work book (print & web), Women@Work holistic branding and website, various print collateral

Objectives:

  • Establish a visual branding style across platforms
  • Establish personas and target audience
  • Establish Women@Work’s mission across site
  • Create Men@Work book's separate brand & execute both print & digital versions
  • Social media presence creation 

Solutions:
Beta launch & pre orders for the book was announced in May 2017. Survey’s and email correspondence have been used for feedback from our “personas” and targeted audience. Editor has joined the team to help execute and expedient launch in Sept 2017. 

 
 Men@Work current print out with branded pen

Men@Work current print out with branded pen

 Women@Work Iniatives Journal inside spread

Women@Work Iniatives Journal inside spread

 Men@Work e-book available Fall 2017

Men@Work e-book available Fall 2017

 Current mockup - printed version will be available fall  2017!

Current mockup - printed version will be available fall  2017!

 Cover art for Men@Work book

Cover art for Men@Work book

 Babies@Work key branding image

Babies@Work key branding image

 Fashion@Work key branding image

Fashion@Work key branding image

 Sex@Work key branding image

Sex@Work key branding image

 Surveys that were sent out to our initial beta testers for feedback via Survey Monkey

Surveys that were sent out to our initial beta testers for feedback via Survey Monkey

 Survey monkey data based off feedback that was recieved after the inital beta launch of the site. 

Survey monkey data based off feedback that was recieved after the inital beta launch of the site. 

 Be "TPC" (The Complete Package).

Be "TPC" (The Complete Package).

 Various freebies available on the Women@Work site

Various freebies available on the Women@Work site

 Various freebies available on the Women@Work site

Various freebies available on the Women@Work site

 Women@Work branded workout-t's, partnering with Road22

Women@Work branded workout-t's, partnering with Road22