Title: Digital Product Designer
Role: Spearheaded branding and partnered with UX to create layout/design for development
Tasks: Branding exercises, style guide establishment, business research, sitemap.
Final Product at Songwize.com
Situation: A small user base of big music companies use a white-glove service "powered by ASCAP." This service needed to be branded.
Goal: Sell the mood and logo to the client through various presentations of brand identity
- Function as a calling card to prospective clients
- Be a point of contact for existing clients
- Explain what Songwize is to non-client-type users
Solutions: The actual user base for this site was extremely low—the business had no intention of it ever expanding. But because ASCAP digital products dominate Google's front page, we couldn't keep it niche and obscure to non-client types. To meet objectives one and two, the team designed based on functionality that the customers asked for: contact forms and calendars of important dates.
Outcomes: The site launched with a press release. Successfully launch a clean site, that's easy to navigate, and gets the information out there.