Illustrator & Visual Designer
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Songwize

My latest venture at ASCAP has consisted of working on and assisting in redesigning all of  their digital platforms, which include ASCAP.com, and Member Access 

Title: Digital Product Designer
Role: Spearheaded branding and partnered with UX to create layout/design for development
Tasks: Branding exercises, style guide establishment, business research, sitemap. 

Final Product at Songwize.com

Situation: A small user base of big music companies use a white-glove service "powered by ASCAP." This service needed to be branded. 
Goal: Sell the mood and logo to the client through various presentations of brand identity

Objectives:

  • Function as a calling card to prospective clients
  • Be a point of contact for existing clients
  • Explain what Songwize is to non-client-type users

Solutions: The actual user base for this site was extremely low—the business had no intention of it ever expanding. But because ASCAP digital products dominate Google's front page, we couldn't keep it niche and obscure to non-client types. To meet objectives one and two, the team designed based on functionality that the customers asked for: contact forms and calendars of important dates.
Outcomes: The site launched with a press release. Successfully launch a clean site, that's easy to navigate, and gets the information out there.

 Songwize in action

Songwize in action

 Collaborated with UX designer on wires for Songwize

Collaborated with UX designer on wires for Songwize

Songwize-omni_0000_teal.png
 Songwize Business cards

Songwize Business cards

 First round sketches for branding

First round sketches for branding

 Branding exercise for one of the logo options

Branding exercise for one of the logo options

 Songwize mood-boards, strictly for color

Songwize mood-boards, strictly for color

 Description of option, presneted to client 

Description of option, presneted to client 

 Member Access dashboard view. Simple way to view your messages at quick glance as well as your year to date earnings and any benefit offers that may appeal to members. 

Member Access dashboard view. Simple way to view your messages at quick glance as well as your year to date earnings and any benefit offers that may appeal to members.