- Function as a calling card to prospective clients
- Be a point of contact for existing clients
- Explain what Songwize is to non-client-type users
Solutions: The actual user base for this site was extremely low—the business had no intention of it ever expanding. But because ASCAP digital products dominate Google's front page, we couldn't keep it niche and obscure to non-client types. To meet objectives one and two, the team designed based on functionality that the customers asked for: contact forms and calendars of important dates.
Outcomes: The site launched with a press release. Successfully launch a clean site, that's easy to navigate, and gets the information out there.
There was the branding exercise . it started with mood boards, explorations and 3 final options. Ultimately one was selected and then branding color was expanded upon.
Logo 1 was chosen & with an updated palette. Design team rolled out various collateral for selected logo to be used as needed, to create swag for clients and to brand Songwize.com.
Launched May 2017