A small user base of big music companies use a white-glove service "powered by ASCAP." This service needed to be branded.
Goal: Sell the mood and logo to the client through various presentations of brand identity
Role: Spearheaded branding and partnered with UX to create layout/design for development
Tasks: Branding exercises, style guide establishment, business research, sitemap & website creation
Final Product at Songwize.com
Our objectives were to create Songwize.com to function as a calling card to prospective clients. Songwize.com was to be a point of contact for existing clients. And most importantly, explain what Songwize is to non-client-type users.
Solutions: The actual user base for this site was extremely low—the business had no intention of it ever expanding. But because ASCAP digital products dominate Google's front page, we couldn't keep it niche and obscure to non-client types. To meet objectives one and two, the team designed based on functionality that the customers asked for: contact forms and calendars of important dates.
Outcomes: The site launched with a press release. Successfully launch a clean site, that's easy to navigate, and gets the information out there.
Wires for Songwize.com created in Balsamiq by the Senior UX designer, Michael Bottomley.
There was the branding exercise to present to clients, which started with mood boards, sketches, explorations and 3 final options. Ultimately, one was selected and then branding color was expanded upon.
Logo 1 was chosen & with an updated palette. Design team rolled out various collateral for selected logo to be used as needed, to create swag for clients and to brand Songwize.com.
Launched May 2017