Danielle Rose Fisher
Illustrator & Visual Designer
drf_port_0002_Infor.com.jpg

Infor.com

A new look at the world's largest startup in a responsive way.

Role: UI/Visual design and partnered with Art director and IA in UX strategy and design.

Tasks: Templatized design creation for rolling out responsive pages for the enterprise website. Re-design included reimagining a super footer and creating consistent UI patterns and modules to be reused across the site.

Objectives:

Objectives:

Make the site 100% responsive // Streamlining UI patterns and styles across the site // Homepage had to showcase the large span of Infor in the news

Approach: Infor.com was designed in the very early 2000s and needed an overhaul which reflected its place in the tech industry. The goal was to create a responsive redesign using the already established content (with a minor revamp) in a holistic way.

Rollout began: Early 2015

 Some inspiration pulls for Infor.com. Many news sites were referenced because of the goals and content that would be showcased.

Some inspiration pulls for Infor.com. Many news sites were referenced because of the goals and content that would be showcased.

infor.com inspo copy.jpg
Homepage:

Homepage:

The process consisted of my team creating multiple options to be presented to the C-suite.

My team consisted of 3 designers and we had the opportunity to present to the clients 2/3 options (shown above). The second option was ultimately chosen and then built out and is still currently live.

Infor.com-(20150519).jpg
 The multi- storied carousel was a huge success because it allowed for multiple stories to be shown at a quick glance and showcased the breath of where Infor was leaving their mark across the various industries.

The multi- storied carousel was a huge success because it allowed for multiple stories to be shown at a quick glance and showcased the breath of where Infor was leaving their mark across the various industries.

IA - Superfooter update

IA - Superfooter update

The super footer creation, spearheaded by Ida W. was a win as well because it allowed us to simplify Infor’s initial nav. Now with everything easily sorted through and accessible it was cleaner and clearer for all of Infor’s potential clients to get where they had to go.

Credits:

Credits:

Agency: Hook & Loop

My role: Visual & UXDesign

Creative Direction: Erik H., & Nunzio E.

Design: Danielle F., Ida W, Melanie M

Development: Ben F., Artem G., Adam P., David B., Dave H.