Ascap.com was designed in the very early 2000s and needed an overhaul which reflected its change in the industry. It needed to standup against its competitors: i.e. BMI, which had just launched a newly responsive site. We needed to utilize our imagery that we obtained at our events, simplify and establish a voice and reach all of our members.
Our objectives were to simplify the very complex sitemap and to decrease number of overall pages by doing so. Make it responsive for ASCAP’s members. And most importantly, improve & modernize voice & overall look and feel across site.
The first stage was meeting with business and user stakeholders. The business meeting(s) were whiteboard working meetings where they expressed the pains and successes of the current site, and what they needed from the new one.
Outcomes: The project was a success, board members praised and members across all genres and levels thought the new experience was greatly improved. Mobile use increased and it resulted in an ease of use for our Member Access portal.
Product Team: ASCAP
My role: Lead UI/UX design
Development: Karbyn NYC Development team