Danielle Rose Fisher
Danielle Rose Fisher • Illustrator & Experience Designer
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Ascap.com

To create a new and responsive redesign ASCAP’s outward facing marketing site

Situation:
Ascap.com was designed in the very early 2000s and needed an overhaul which reflected its change in the industry. It needed to standup against its competitors: i.e. BMI, which had just launched a newly responsive site. We needed to utilize our imagery that we obtained at our events, simplify and establish a voice and reach all of our members.

Tasks:
Spearheaded responsive redesign based off already established ASCAP.com content. Established a modular templated approach and created a web style guide from the ground up for our development & marketing teams to refer to. Assisted in current and future mapping, helped art direct with our partnering marketing team to create a holistic voice across the site. Work on additional collateral around communications and benefits to ASCAP’s member base.

My Role:
UI/Visual design and assisted in UX strategy alongside UX designer lead within pre-established development timeframe

Team:
Danielle Rose Fisher, UI Design
Julia, Product Manager
Nirlep Patel, Solutions Architect
Development, Grace Potezinger
Product Team, UX
Marketing Team, Content Creation

Launched:
Mid 2017

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 The screens below are screenshots from the “old” ASCAP.com. With the redesign it was a chance to clean up content, reduce clutter and showcase our members.

The screens below are screenshots from the “old” ASCAP.com. With the redesign it was a chance to clean up content, reduce clutter and showcase our members.

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scene ascap.com.jpg