To create a new and responsive redesign ASCAP’s outward facing marketing site
Situation: Ascap.com was designed in the very early 2000s and needed an overhaul which reflected its change in the industry. It needed to standup against its competitors: i.e. BMI, which had just launched a newly responsive site. We needed to utilize our imagery that we obtained at our events, simplify and establish a voice and reach all of our members.
Tasks: Spearheaded responsive redesign based off already established ASCAP.com content. Established a modular templated approach and created a web style guide from the ground up for our development & marketing teams to refer to. Assisted in current and future mapping, helped art direct with our partnering marketing team to create a holistic voice across the site. Work on additional collateral around communications and benefits to ASCAP’s member base.
My Role: UI/Visual design and assisted in UX strategy alongside UX designer lead within pre-established development timeframe