Illustrator & Visual Designer
iPhone-7-Jet-Black-Perspective-Free-Mockup-3.jpg

ASCAP.com

My latest venture at ASCAP has consisted of working on and assisting in redesigning all of  their digital platforms, which include ASCAP.com, and Member Access 

Title: Digital Product Designer
Role: UI/Visual design and assisted in UX strategy alongside UX designer within pre-established development timeframe
Tasks: Spearheaded responsive redesign based off already established ASCAP.com content. Established a modular templated approcach and created a web styleguide from the ground up for our development & marketing teams to refer to. Assisted in current and future mapping, art direction with our partnering marketing team so create a holistic voice across the site. 
View the latest at ASCAP.com

Situation: Ascap.com was designed in the very early 2000s and needed an overhaul which reflected its change in the industry. It needed to standup against its competitors: i.e. BMI, which had just launched a newly responsive site. We needed to utilize our imagery that we obtained at our events, simplify and establish a voice and reach all of our members. 
Objectives:

  • Simplify sitemap
  • Make it responsive
  • Decrease number of overall pages
  • Improve & modernize voice& overall look and feel across site

Solutions: The first stage was meeting with business and user stakeholders. The business meeting(s) were whiteboard working meetings where they expressed the pains and successes of the current site, and what they needed from the new one. Approached using
Outcomes: The project was a success, board members praised and members across all genres and levels  thought the new experience was greatly improved. Mobile use increased and it resulted in an ease of use for our Member Access portal. 

 New ASCAP.com homepage omni view

New ASCAP.com homepage omni view

 Genre page template on mobile

Genre page template on mobile

 Article page template on tablet

Article page template on tablet

 ASCAP.com homepage log scroll format, highlighting news & events that ASCAP has across the country. As well as an easy way to showcase our genres to our members.

ASCAP.com homepage log scroll format, highlighting news & events that ASCAP has across the country. As well as an easy way to showcase our genres to our members.


 ASCAP.com homepage prior to Nove 2016 launch

ASCAP.com homepage prior to Nove 2016 launch

 Screenshot of ASCAP.com prior to Nov 2016

Screenshot of ASCAP.com prior to Nov 2016